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Post Info TOPIC: What Are the Transparency Issues Facing Digital Marketing Companies in Dubai?


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What Are the Transparency Issues Facing Digital Marketing Companies in Dubai?
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I’ve been interviewing a number of digital marketing companies in Dubai, and I notice that the lack of transparency concerning advertising spend and marks is phenomenal! One of the companies wants to combine the cost of the advertising spend with the management cost – that’s a big no-no in my books! I enjoy paying the advertising spend to Google and Meta myself so that I know what’s going on with the account. Have others run into the same trouble while trying to find a partner in the area? I’m interested in learning about the ethical practices of all of the Companies in the region. How do you ensure the company you work with isn’t just going to "set and forget" the account of mine that they manage? Any advice on how to get the Company to produce better information concerning the accounts they manage for me would be greatly appreciated.



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