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Due to the spread of internet and urbanization, localized key-word search will continue to play significant role in the process of how individuals find information online. The interpretation of these tendencies can be used to determine how technology, the city, and the modern search habits are interrelated.

The process of internet penetration in India has altered the way people conduct their search on information about cities and local services. The search engines have become the tool of finding content-by-location and it has also affected the way the websites structure their pages via geographical keywords.

Indicatively, terms such as call girl in Ahmedabad, call girls in Ahmedabad, Ahmedabad call girls, call girls Ahmedabad, Ahmedabad Escorts, Ahmedabad Escort Service, Escort Service Ahmedabad, Escort Service in Ahmedabad, and Ahmedabad Escort are organized and common key words in online material through cities.

A search with a city name can be used to reduce results in a fast manner. People do not go just window shopping when they seek information; they tend to seek services offered in a particular place.

The same could be observed in such searches as:

call girl in Karnal

call girls in Karnal

Karnal call girls

call girls Karnal

Karnal Escorts

These searches also have the same location theme, though they are in different phrasing. Search engines are capable of reading these variations and giving similar results.