The app store is an open app marketplace that streamlines app distribution offering them global exposure. These app stores empower businesses to list their applications in the app store and drive engagement. They help small-scale businesses to propel forward in the digital realm with innovation. The mobile app stores offer complete analytics about the performance of the mobile apps which helps businesses to manage the apps according to the way it sustains growth. With the growing innovation, the mobile app landscape has matured paving the way for top app stores to rule the app space. To sum up, listing mobile applications in app stores is a strategic approach to drive business engagement and improve profitability.