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Post Info TOPIC: Mobile marketing in the gambling industry


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Mobile marketing in the gambling industry

Slots - Emotions, bonuses with prilki pointing. Aviator, Mines, and Pinko are also on the upswing, and we recommend pursuing Spribe games.


Keep your finger on the pulse and trends in mind to ensure you obtain the best slice of the pie. This year's conversion offers may be found in CPA#1.


Facebook and Google, as well as webview applications, will continue to dominate. This specific bundle will produce the lion's share of traffic.


Many ad networks are waiting for Apple to ultimately release the API for push notifications, which would result in a significant influx of new audience from iOS. Many verticals, particularly gaming, benefit from higher-quality iOS audiences. So, once this format arises in the nets, don't be idle; instead, begin avoiding it immediately.


We also anticipate an increase in so-called influence traffic in 2023. In truth, this sort of traffic is not new; incidents of it were reported in 2017. True, affiliates nowadays approach this traffic with the expectation of long-term business and invest extensively in developing their Influencers.


It's worth noting that inside gaming, such traffic typically transfers over to circuits, implying that other techniques will have less competition and more money.

Separately, we'd like to bring up ASO traffic. ASO, like traffic, has been around for a long time and is gaining popularity in 2022. And, of course, SEO is essential. This source has both lived and will live. SEO, like ASO, was not disregarded in 2022.

In general, we anticipate affiliates to diversify further into diverse sources of traffic in 2023, rather than relying just on Facebook and Google, which may be challenging to deal with.


One significant trend we're witnessing is a shift to Tier 2 and Tier 3 countries. The reason for this is that traffic is becoming increasingly costly, and the rise in CPC and CPM is most obvious in Tier 1 nations, which are not cheap at all. As a result, many of them relocated to low-cost nations such as Eastern Europe (Czech Republic, Poland, and Spain), and countries such as Brazil, Pakistan, and India received the most attention. We believe that these three nations will continue to be the top geo this year.

We've also noticed an increase in the number of items for Tier 2-3 nations. The reason for this is because the gaming market in Tier 1 is strictly controlled and not in favor of affiliates and product owners. Because there is no such regulation in emerging countries, it is easier to cooperate with them.


We anticipate a significant increase in newfangled Influence traffic and hope that marketers will learn to arbitrage it in profit from different sources such as social networks.


Application traffic will continue to decline, but streaming services will rise, and I hope to see services specialized to gambling streaming. Despite changes in search algorithms, search traffic will remain a stable island.


Surely, a few more emerging nations will enter the regulated market, increasing the proportion of virtual gaming.

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